EXPERIENCE
OGILVY Mumbai (WPP) : July 2022 - Present (3.5+ years)
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Played a key role in shaping Cadbury Silk #TheStoryOfUs 2024, driving 1.56B impressions, 36M units sold, and +15% growth
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Delivered multiple product launches and brand campaigns across Cadbury ChocoBakes, Bournvita, Cadbury Silk, Revital, and PhonePe
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Worked on high-impact special briefs for global brands including Dove, 25 years of Google Search, Coca-Cola, CNN Freedom Project, 90 years of Unilever, Vaseline, and Acuvue.
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Contributed to competitive pitches for Air India, PlayStation 5, and The Good Bug.
MULLENLOWE LINTAS GROUP (IPG) : September 2021 - March 2022
(6 Months Internship)
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Designed the logo for Go Nisha Go, a mobile game aimed at adolescent girls in India, developed by Howard Delafield International (HDI).
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Contributed majorly to UltraTech and other notable brands including Yuvaa and Castrol.
SCARECROW M&C SAATCHI : February 2020 - March 2020
(2 Months Internship)
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Participated in the Reliance Jewels Utkala Campaign.
AWARDS
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Effie APAC Awards 2025 (Gold)
Campaign: Cadbury Silk - The Story of Us -
Effie APAC 2024 - Bronze ×2
Experiential Marketing | Brand Experience & Seasonal Marketing
Campaign: Cadbury Silk - The Story of Us -
Kyoorius Creative Awards 2024 - Blue Elephant ×3
Commerce Promotions | Best Use of Integrated Media | Creative Use of Interaction
Campaign: Cadbury Silk - The Story of Us -
Kyoorius Creative Awards 2024 - Shortlists ×9
(Digital & Social, Digital Craft, Commerce, Creative Use of Data)
Campaign: Cadbury Silk - The Story of Us -
Poster Making: NGO Arpan Awareness Competition (First Runner-up)
Recognized by esteemed jury member Mr. Kiran Khalap for a poster on Child Sexual Abuse awareness. -
Print Making - Model Art Institute (Prize Winner)
Toolkit | SKILLS
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AI: WPP Open (Creative Studio), ChatGPT, Midjourney (concepting, visual exploration, storyboarding)
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Adobe Suite: Illustrator, Photoshop, After Effects, Firefly
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Figma
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Art Direction • Integrated Campaigns • Concept Development • Visual Storytelling • KV Development • Brand Identity • Film & AV • Social Media Campaigns • Creative Strategy • Production Supervision • Content Systems • Prompt Crafting • Generative AI in Creative Work
Qualification
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Sophia Polytechnic College
GD Art (Applied Art)
Batch of 2021 -
Model Art Institute (MAI)
Foundation in Fine & Applied Art
Batch of 2017 -
Narsee Monjee College of Commerce and Economics
Higher Secondary Certificate (HSC)
Batch of 2016 -
Shree Ram Welfare Society's High School
Secondary School Certificate (SSC)
Batch of 2014
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Mumbai • Open to Relocation • Remote
Mumbai • Open to Relocation • Remote